BMW

For an exclusive customer event, BMW Motorsport was looking for a special highlight to match the theme “masculinity & adventure”. The choice fell on a professional cigar roller who presented the art of cigar rolling live to the guests. Throughout the event, visitors could watch up close as hand-made cigars were created from the finest tobaccos. The cigar roller was not only an attraction but also a magnet for conversation: guests asked questions, tried freshly rolled cigars and immersed themselves in a craft steeped in tradition. The combination of motorsport atmosphere, premium cigars and live craftsmanship created an extraordinary mood and made the evening an unforgettable experience for clients and business partners.