Craftsmanship meets menswear

CARL GROSS

Year

2023

Services

Live cigar rolling
Event Entertainment
Premium guest experience

Client

CARL GROSS

Luxury Brand

Packaging Awards
EDPA Award

Guests at a series of events hosted by CARL GROSS were given a special insight into the traditional art of cigar rolling. Right on site, an experienced torcedor rolled cigars by hand and showed step by step how selected tobacco leaves become a true product of enjoyment. The calm precision of the craft and the close view of the making process turned the cigar station into a highlight of the events.

Close-up of a cigar with a cigar tube
Hand-rolled cigars with a cigar cutter on a table

CARL GROSS cigar experience

Our collaboration with CARL GROSS went beyond the live experience, however. For the event series, which took place in several European capitals, we developed a dedicated cigar together. From selecting and blending the tobaccos and designing the cigar band to the matching cigar tube, the result was an individual signature cigar that fitted the CARL GROSS brand world perfectly and was presented to guests as an exclusive detail of the event.